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Team Up with Us for Healthier Journeys

Organisations invited to team up with TravelMaster to promote healthier journeys across South Yorkshire

TravelMaster, the organisation responsible for transport tickets valid on all buses, trams & trains in South Yorkshire, is inviting Active Travel organisations to team up with it to help promote sustainable travel post COVID-19.

The company has produced an ‘Active Travel Partnerships Strategy’ that means organisations, like bike shops, walking clubs or health charities, will be able to easily combine flexible travel tickets with active travel products, activities and projects.

For example:

  • Someone purchasing £30 of cycling equipment could receive a voucher for £5 off a 28-Day Ticket valid on all buses in Sheffield.

  • Someone hiring a bike for a week could purchase a 7-Day Ticket valid on all buses and trams in South Yorkshire at the same time for use on days that they can’t cycle.

  • Someone who walks 10,000 steps in a week could potentially receive a discount of 10% on a 7-Day Ticket valid on all buses in Doncaster.

Announcing the new strategy Matt Smallwood, Director & General Manager of TravelMaster said: “The Coronavirus Pandemic has had a profound impact on our everyday lives; the way we travel for work, shop and in our free time will inevitably change as we return to a new normal.

Throughout lock-down the number of people cycling and walking has increased by staggering amounts. There is now a real opportunity to bring together this newfound growth in Active Travel and combine it with flexible transport ticketing to deliver truly sustainable travel as the default for the region over a return to roads congested with cars.”

TravelMaster will be proactively reaching out to Active Travel organisations to develop these partnerships, it has already begun working with places like Russell’s Bicycle Shed in Sheffield (, and is encouraging them to contact the team by e-mailing


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