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Have you seen our latest article at UnLtd & want to know more? 

TravelMaster, a multi-operator ticketing Company specialising in tickets that allow travel on any bus, tram & train in South Yorkshire, has appointed a new General Manager, John Henshall. John explains how TravelMaster is helping people get back to the workplace.


Exiting the pandemic, it is our responsibility to adapt to the needs of our customers as they get acclimatised to their own ‘new normal’. To this end, we are constantly looking at innovative ways in which we can retail and fulfil ticket orders.

One of the ways in which we are helping customers is the launch of the Flexi5. It is a collection of five one-day tickets that can be used in any 30-day period. Due to the flexible nature of this product, customers are no longer obligated to buy tickets valid for seven consecutive days or longer to cover only working a handful of days in the office. Further improvements to the Flexi product are currently being developed for customers in the coming months.

Our customer offer does not end there. We are committed to offering varied points-of-sale, across numerous platforms. In addition to retailing products online, we also sell tickets through ticket vending machines at transport interchanges and via Payzone outlets in the county.

In recent years we also partnered with a couple of our operators – First South Yorkshire and Stagecoach Yorkshire – 

to enable our products to be made available via their own ticketing apps. This allows customers the ease to select the most appropriate ticket as quickly and painlessly as possible whilst en route.

Of course, the sales platforms are only useful if there are products to sell. Prior to the pandemic, we had streamlined our selection for adults and young people alike. We have the CityBus and CityWide (which includes both bus and tram) in Sheffield, as well as the BConnect, DConnect and RConnect tickets for the districts of Barnsley, Doncaster and Rotherham. For those travelling cross county, adults can either choose the SYConnect (all buses and trams) or SYConnect+ (with the addition of trains). 18–22-year-olds can receive a 15 per cent discount off any tickets in the above adult range with our 18-22 Discount Card, which can be ordered free-of-charge from our website. We also offer discounts to organisations who wish to buy tickets in bulk for employees or visitors

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