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Active Travel Partnerships

The easy way for for active travel partners to provide flexible and best value public transport ticketing. 


A bit about us...

We're TravelMaster and we're owned by South Yorkshire's transport companies.

We have one simple job and that's to make it easier for people to get around through simple, smart and integrated ticketing.


With us, partners, customers and clients can travel across buses, trams or trains no matter what company runs them.

TravelMaster recently produced an 'Active Travel Partnerships Strategy'.  Organisations will be able to easily combine flexible travel tickets with active products, activities and projects. 


We've introduced new systems to help encourage customers to use public transport; to add value to active travel parnership offers and planned improvements to help offer transport as a simple employee benefit. 

Why partner with us...

Partnering with us means that your active travel partners will be able to access to some of the UK's most flexible public transport tickets.

We can provide products that allow you to add value to your current offers.


For example:

A bike shop could add a voucher worth £5 off our webstore to customers purchasing cycle equipment, etc. 

Or, someone hiring a bike for a week could purchase a 7-day ticket for use on public transport for the occasions they can't or aren't using it. 


You could be a...

Bike Shop

Walking Group

Charity Supporting Active Travel

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How it works...

The way it works is simple, digital and flexible to your organisation's needs.


Your customers simply redeem bespoke Promotional Codes that are unique to your organisation through


These codes remove or reduce the price they need to pay at point of purchase and sends whatever ticket they need for collection.

These tickets can then be collected straight away through any NFC enabled device (this doesn't have to be the learners own - it could even be one on site) or, after 48-hours, on board First & Stagecoach services (including the tram).

Adding value to your offer...​

We've plenty of options for all sorts of businesses - so if you want to offer travel discounts for customers and clients; if you want to run a competition for your customers or simply want to sell travel tickets in your shop to increase footfall we've ways to help.

Evidence suggests shoppers who travel by public transport spend longer in shops and with our planned flexible tickets (one ticket offering 5-seperate days travel in a month) they can combine their bike hire, etc into one simple to use ticket.

What it looks like...

You contact us to let us know your needs for your customers

We work with you to identify the most suitable approach for you and your customers

We decide the funding approach (pre-payment or retroactive)

We generate your bespoke codes as a digital table or printed booklet

If you are billed retroactively we invoice you every 28-days for codes redeemed.

Your customer 

downloads their ticket through our App or collects it on board

Your customer 

redeems their code through

You issue your bespoke codes to your customers for use

So let's get together to support active travel...

This page has only scratched the surface of what's possible if we work together to help the public get access to flexible, value for money public transport ticketing. 

So let's help the region to be active and let's get them there on buses, trams & trains.


Our Team is waiting to hear from you and we're ready to help you add to your offer for your customers today.


Phone: 0114 2211 462

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